Last updated: May 24, 2016
The following is a non-exhaustive list of definitions of words and phrases found in this document:
“Affiliate” is an entity that Controls, is Controlled by, or is under common Control with Theory Mobile.
“Apps” include consumer mobile applications published by Theory Mobile.
“Location information” can include, for example, your device's GPS signal and information about nearby WiFi networks and cell towers.
“Personal Information” is information that identifies a specific person. It includes name, address, telephone number, email address, payment card number, and government-issued identification number.
“Non-Personally Identifiable Information” is every kind of information except for Personal Information.
“Services” include security and analysis associated to the secure transmission of data enabled by the use of Apps.
When you sign up for or use our Services we may ask you to provide certain Personal Information. For example, we may ask you to provide information that can be used to directly contact you - such as your name, e-mail address or phone number. If you contact us, we may keep a record of your communication and contact information.
When you use the Apps, you choose to route all of your mobile data traffic through, or to, Theory Mobile’s servers. As a result, we receive information regarding you, your online activities, and your device or browser when you use the Services. For example, we may receive:
Information about your device, including the type of device, its operating system, the mobile carrier or network, IP address, Location Information and device identifiers. When you download the Apps, you may permit us to access data on or about your device, including permissions obtained through our Apps or your device (e.g. Google Play on Android).
Information about your mobile applications and data usage, including the applications installed on your device, your use of those applications, the websites you visit, and the amount of data you use.
Log information and other data from your device, such as webpage addresses and data fields.
Information about you, including Personal Information and Non-Personally Identifiable Information, from our Affiliates or third-party partners.
Use of Information
We may use the information we receive to provide, analyze, improve, and develop new and innovative services for users, Affiliates and third parties; to communicate with users; to support advertising and related activities; and to help protect ourselves or someone else. For example, Theory Mobile may use your information to:
Provide the Services, such as by compressing data and reducing your mobile data usage, monitoring active apps on your device, and encrypting data traffic;
Communicate with you, including about products, services, and events; respond when you communicate with us; and send you information you request or that we think might interest you, such as App updates;
Analyze how you use applications and data. For example, we may combine the information, including Personal Information, that you provide through your use of the Services with information about you we receive from our Affiliates or third parties for business, analytics, advertising, and other purposes;
Provide market analytics and other services to Affiliates and other third parties;
Maintain, improve or administer our Services; perform business analyses; provide advertising and related activities either independently or in connection with our Affiliates; or otherwise support our internal operations by activities such as troubleshooting, data analysis, testing, and research;
Enforce our Terms of Service; prevent unlawful activities and misuse of the Services; protect the legal rights, property, safety, and security of Theory Mobile, our Affiliates, and our users; and resolve disputes involving you relating to the Services; and
Comply with applicable laws and assist law enforcement when we have a good-faith belief that such cooperation is reasonably necessary or meets the applicable legal standards.
Information Collected by and Shared with Third Parties for Interest-Based Advertising
We work with Affiliates and third parties to collect certain Non-Personally Identifiable Information about your interests to provide targeted advertising and analytics services on our site or within our application, or across other sites and other applications. These entities may use technologies to collect information about your use of our mobile applications, including device attributes such as: operating system, hardware version, device settings, IP address, time zone, device carrier, applications installed on the device, and device advertising identifiers. We may share and allow our third party partners to share this non-identifying information with other third parties that perform targeted advertising activities across other apps and websites.
We may share your information, including Personal Information and Non-Personally Identifiable information with Affiliates or third parties to enable targeted, interest-based advertising across other devices and browsers that your device or browser is linked to. You may opt out of receiving cross-device advertisements. To learn more about the controls available to you and how to use them, visit http://www.theorymobile.com/opt-out.html.
Sharing Personal Information
Affiliates. We may share (or receive) information, including Personal Information, with (or from) our Affiliates (as defined above) to help provide, understand, and improve our Services (such as by providing analytics) and Affiliates' services (including by providing you with a better and more personalized experience). For example, if you have an account with an Affiliate, that Affiliate may combine Personal Information that it receives from Theory Mobile with information that it maintains about you, for purposes of delivering targeted advertising.
Other Parties When Required By Law or as Necessary to Protect the Services. We may access, use, preserve, and share your information, including Personal Information, with third parties when we have a good faith belief that it is necessary to: detect, prevent and address fraud and other illegal activity; protect ourselves, you and others, including as part of investigations; or prevent death or imminent bodily harm. We may also share such information if we believe that you have abused your rights to use the Services or violated an applicable law, or in connection with any dispute between you and us with respect to the Services.
In Response to a Legal Request. We may also access, use, preserve, and share your information, including Personal Information, in response to a legal request if we believe in good faith that the response is required by law in that jurisdiction, applies to users in that jurisdiction, and is consistent with internationally recognized standards. Information we receive about you may be accessed, processed, and retained for an extended period of time when it is the subject of a legal request or obligation, government investigation, investigation concerning possible violations of our terms or policies, or otherwise to prevent harm
In Connection With a Transfer of Assets. If we sell all or part of our business, make a sale or transfer of assets, are otherwise involved in a merger or business transfer, or in the event of bankruptcy, we may disclose and transfer Personal Information to one or more third parties as part of that transaction.
Other Disclosures. We also may disclose Personal Information as described to you at the point of collection or pursuant to your consent.
Our Services may offer publicly accessible blogs or community forums. Any information you provide in these sections will be public and may be read, collected, and used by anyone who access them.
Cookies and Similar Technologies
To learn more about the choices that advertisers provide generally for individuals to influence how information about their online activities over time and across third-party Web sites or online services is collected and used, visit the Network Advertising Initiative at http://www.networkadvertising.org/managing/opt_out.asp, the Digital Advertising Alliance at http://www.aboutads.info/, the Internet Advertising Bureau (US) at http://www.iab.net, or the Internet Advertising Bureau (EU) at http://youronlinechoices.eu/.
Using the settings we provide, including in the Apps that you install on your device, you may opt-out of certain direct marketing communications and certain ways Theory Mobile will use the information, including Personal Information, we receive when you use the Services. To learn more about the controls available to you and how to use them, visit http://www.theorymobile.com/opt-out.html.
If you stop using the Services, you can request that we remove the Personal Information that we collected from you through the Services. For more information on how to do this, please see “Access and Deletion,” below.
Please note that in the course of providing the Services we collect and maintain anonymized information, which we may retain indefinitely.
Access and Deletion
You may access or request the deletion of your Personal Information that we receive through the Services by contacting us at firstname.lastname@example.org. We will respond to your request within a reasonable period of time, typically 30 business days. We reserve the right to reject requests that would require an unreasonable technical effort or are unnecessarily repetitive. Theory Mobile will not delete information that we believe is necessary to comply with our legal obligations, to resolve disputes, or to enforce our agreements. If you no longer consent to our receipt of information through your use of our Apps, or to stop using the Services, you can uninstall the Apps.
To request the removal of your Personal Information from our blog or community forum, contact us at email@example.com. We will advise you if for any reason we are not able to accommodate your request.
We maintain adequate safeguards to help protect against loss, misuse, unauthorized access, disclosure, alteration, or destruction of the information we receive. While we strive to protect your information and privacy, no data transmission or storage can be guaranteed to be 100% secure. We cannot guarantee or warrant the security of information you disclose or transmit to us and cannot be responsible for the theft, destruction, misuse, unauthorized access, alteration, or inadvertent disclosure of your information.
If you are under 13, you may not use any of the Services. The Services are not intended for use by, or directed to, persons under the age of 13 and we do not knowingly collect Personal Information from such persons.
Your California Privacy Rights
California law permits residents of California to request certain details about what Personal Information a company shares with third parties for the third parties' direct marketing purposes. Theory Mobile does not share your Personal Information with third parties for the third parties’ own and independent direct marketing purposes unless we receive your permission. If you have questions about our sharing practices or your rights under California law, please write us at firstname.lastname@example.org.